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Smart Branding / Destinations Connect             (WP. Kuala Lumpur, Islamabad, Lahore)
Destinations Connect is engaged in Hospitality and Tourism B2B Travel Operators Portal for 150,000 hotels in the world. Smart Branding is a Real Estate business launched Arch Villas, Toba Orchard, SARIYAS and Escape Hotel Kalar Kahaar. 
Professional Experience
Organizational Development & HR Strategy
Analyzing existing manpower and designing staffing structures and levels to achieve targets in 360-degree HR Cycle.
Identifying areas that require changes, defining change process, plans, tools and procedures to meet goals.
Designed HR frameworks and policies aligned with objectives of the organization, gender equity and cultural diversity.
End-to-End Gap Analysis to ascertain capabilities of HR operational Segments, Policies, and Skill Set of people.
Developing / Reviewing People Policies aligned with Organizational Objectives, compliant with Government regulations.
Talent Acquisition and Retention
Implemented McKinsey’s 7-S Framework as a Talent Acquisition Strategy and employer branding to attract and retain top talent i.e. Strategy, Structure, System, Shared Values, Skill, Style, and Staff.
Established various social media and professional networks to connect with diversified corporate talent.
Ensuring Equal Opportunities, Candidate Experience, Referral Programs, Relationships, and Internship Programs.
Setting KPIs for TA Team, competency-based selection, and ATS ensuring Talent Acquisition Cycle within TAT.
Hiring Kit, On Boarding and off boarding, Internal Communication on new joining and workstation arrangements.
Capacity Building
Developed Learning, Development and Capacity Building Strategy in line with Organizational Objectives.
Conducted TNA, Implementing Modules for trainings and orientation on Products, Services and Brand Standards.
Implemented mechanism to evaluate training effectiveness based on Kirkpatrick’s model.
Improved Engagement score from 36% to 58% by employee count and reduced guest complaints by 12%.
Introduced “SEE” (Skill, Exposure, Experience 30:30:40) Model and conducted sessions for senior managers / leaders.
Identified, Selected and Trained pool of Executive Trainers within the organization through Train the Trainer.
Created a dynamic culture encouraging innovation, skill development, and contribution to areas beyond job roles.
Workshop, Courses, and Tutorial Content designing in line with Plans and establishing KPIs to monitor results.
People Performance and Success
Developed Performance Management Plan, Tools and Process to measure personal and organizational Performance.
Monitoring procedures to evaluate performance of talent at various levels, based on Key Performance Objectives.
Identifying key successors, career path, identifying potential of growth at levels, linking performance with growth.
Conducted meetings of Performance Committee, Team Leads and Associates on implementation.
Developed Strategy for High Performers within their functions to prepare future leaders, a succession Plan.
Engagement and D&I Culture
Created an engaging culture helping employees in achieving their goals, emphasizing Communications.
Conducted Employee Engagement Surveys, Engagement Policy, ensuring employees feel being sighted, and included.
Engaging Associates setting up KPIs, in Decision Making Process, getting Feedbacks, and on launch of new Policies.
Devised Engagement Plan within budgets for TED Sessions, Dept. Meetings, Breakfasts, and Tea Breaks for Associates.  
Celebrating International and National Days, Sports Galas, Associate Events, Recreational Tours and Movie Evenings.
Implemented TA Process for diverse talent, increased female ratio by 8%, multi-linguals by 2% and special persons.
Implemented inclusive policies, conducted training, and encouraged diverse perspectives in decision-making.
Established Event Committee, Employee Recognition Board, Employee Survey Committee and Policy Review Board.
Total Rewards
Conducted Salary Survey, development of compensation packages and policies aligned with the organization's strategy.
Assessment of employees' needs and elevating plans, Grades, improvement of salary, benefit and bonus systems.
Salary and Benefit Grids, Gratuity, PF, PESSI, EOBI, Insurance, Medical, Leaves, Food, Accommodation and Increments.
HR Analysis and People Services
Business Reviews, Budgeting and KPIs, Employee Cost, Productivity Ratios, Investigations, Handling Conflicts & Employee Grievances. Policies compliance, harassments, gender biasness, Union elections and negotiating CBA.
Managing procurement procedures, suppliers and team, sourcing, contracting, inventory and facility management.

Strategic HR & Organizational Structuring
Talent Acquisition
Managing Benefits and Compensations
Succession Planning and Performance Management
Capacity Building
Employee Engagements
Labor and Industrial Relations
Security and Facility Management