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Group and joint venture
Destinations Connect is engaged in Hospitality and Tourism, a B2B, Destination Management Company provides currently above 5,000 Tour and Travel Operators a Portal for 150,000 hotels / destinations and managing Corporate Events.
Smart Brands is engaged in Real Estate Marketing (B2B, B2C, Digital and social media) and in Turnkey Construction projects launched Arch Villas, Toba Orchard, SARIYAS Faisalabad and Murree, with 250+ emp.
 
Organizational Development, I.R & HR Strategy
Analyzing existing manpower, designing staffing structures to achieve targets in 360-degree HR Cycle.
End-to-End Gap Analysis to ascertain capabilities of HR operational Segments, Policies, and Skill Set of people.
Designed HR frameworks and policies aligned with organizational objectives.
Developed / Reviewed People Policies aligned with Organizational Culture / Vision, compliant with legal regulations.
Implemented HRIS FlowHCM, Decibel, SHE, Softronics, SAP SuccessFactor, Machine Learning Moodle & Rouxbe.
Integrated McKinsey’s 7-S Framework to align strategy, structure, systems with shared values, skills, staff capabilities, and leadership style.
Talent Acquisition and Retention
Promoted Equal Opportunity Initiatives to ensure an inclusive workforce and positive Candidate Experience.
Led Referral Programs and built Strategic Relationships, and creating a talent pipeline through Internship Programs.
Established KPIs for TA team, implementing a competency-based selection process to align with organizational needs.
Optimized TA Process utilizing ATS ensuring timely talent acquisition and reducing TAT without compromising quality.
Streamlined Hiring Kit, Onboarding, and Offboarding, and communication about new hires and workstation setups.
Capacity Building
Introduced “SEE” (Skill, Exposure, Experience 30:30:40) Model and conducted sessions for senior managers / leaders.
Improved training participation from 32% to 68% by employee count and reduced guest complaints by 12%, in all cases.
Conducted TNA, Implementing Modules for training and orientation on Products, Services and Brand Standards.
Developed Learning, Development and Capacity Building Strategy in line with Organizational Objectives.
Implemented mechanism to identify ROI and to evaluate training effectiveness based on Kirkpatrick’s model.
Created an Executive Trainers Pool, encouraging innovation, skill development, and contribution beyond job roles.
 People Performance and Success
Established SMART KPIs, periodic performance evaluations linked Reward promoting Hi Performance Culture.
Developed Performance Management Plan, Tools and Process to measure personal and organizational Performance.
Monitoring procedures to evaluate performance of talent at various levels, based on Key Performance Objectives.
Identifying key successors, career path, identifying potential of growth at levels, linking performance with growth.
Conducted meetings of Performance Committee, Team Leads and Associates on implementation.
Engagement and D.E.I Culture
Created an engaging culture helping employees in achieving their goals, emphasizing Communications.
Conducted Employee Engagement Surveys, Engagement Policy, ensuring employees feel being sighted, and included.
Engaged Associates in setting up KPIs, in Decision Making Process, getting Feedback on launch of new co. Policies.
Celebrated International and National Days, Sports Galas, Associate Events, Recreational Tours and Movie Evenings.
Increased female ratio by 12%, multi-linguals by 4% and 3 % special persons, and Women Empowerment Council.
Established Event Committee, Employee Recognition Board, Employee Survey Committee and Policy Review Board.
 Total Rewards
Conducted Salary Survey, development of compensation packages and policies aligned with the organization's strategy.
Assessment of employees' needs and elevating plans, Grades, improvement of salary, benefit and bonus systems.
Salary and Benefit Grids, Gratuity, PF, PESSI, EOBI, Insurance, Medical, Leaves, Food, Accommodation and Increments.
 Reporting HR Matrices and Analysis
Established Corporate HR dashboards, budget meeting presentations, turnover rate, retention rate, time-to-fill, cost-per-hire, absenteeism rate, internal mobility rate, promotion rate, performance appraisal metrics for corporates.
Conducted Employee Engagement & Experience Analytics, Engagement score, employee satisfaction index, wellbeing participation, emotional sentiment analysis, culture satisfaction score, and employee experience journey mapping.
Framed Diversity, Equity & Inclusion Intelligence, Diversity ratio, gender ratio, pay equity ratio, payroll segmentation, promotion equity, leadership pipeline strength, succession readiness index for corporate reporting.
Presented Learning, Capability & Predictive Insights, Training completion rate, digital learning uptake, time-to-productivity, skills gap heatmaps, hybrid work impact score, predictive attrition analytics at various forums.
 Administration & People Services
Facility Management, procurement, records, legal compliance, communication, vehicles and logistics, and office spaces.
Housekeeping activities, office supplies, workplace safety and security, 1122, and Liaison with City District Departments.

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Strategic HR & Organizational Structuring
Talent Acquisition
Managing Benefits and Compensations
Succession Planning and Performance Management
Capacity Building
Employee Engagements
Labor and Industrial Relations
Security and Facility Management